Running a wholesale store is not as easy as you think. Sometimes it’s very hard to increase your sales even though you did everything you could to increase your profit, still, the result is not satisfactory.
At this time you might think “did I make a mistake?”. Well, to help you increase your profits, we have some tips that you can apply in your business. Here are five of them:
Survey the market price
Before opening your wholesale store, the first step you have to do is survey the market. This is important to prevent your customers go to your competitor instead of you because you charge them too much.
On the other hand, there is nothing wrong with winning the competition by selling cheaper compared to your competitors. But don’t sell your stuff too cheap. You don’t want to end up losing money, right?
Add more variant to your merchandise
If you find a customer asking for an item but you haven’t sold it, try to make the item available in your store a few days later. Adding more variant to the goods you sell will increase your customers eventually.
This method is quite effective to increase your sales figures, especially if you just started this business. Not only that, consumers love a wholesale store where they can buy anything.
Improve your customer service
If you are serving consumers with an unfriendly attitude, don’t be surprised if your customer won’t come to your store anymore. There have been quite a number of cases where customers who were getting poor customer service then posted their experience on social media and ended up viral.
Therefore, give your customers the best service. Give them a huge smile, or if you are running an online wholesale store, don’t hesitate to use emoticons when chatting with your customer to break the ice.
Who doesn’t like a discount? This kind of strategy is proven effective to boost sales figures. Usually, a wholesale store owner or managers decide to go with this strategy so their business will get widely known by the public.
You don’t have to offer big discounts such as 50% discounts or even a 70% discount. 10% to 20% discounts are enough to bring a lot of customers to your wholesale store.
Provide home delivery
If you run an online business, this strategy is also effective in increasing sales figures. With home delivery, customers don’t have to come to your store. They only have to order the items online, the courier will deliver their purchase to your customer’s front door.
Online transportation companies such as Uber and Grab will gladly cooperate with your businesses or restaurants to do the delivery for you. The only thing you have to do is submit an offer to those companies via their website, then your wholesale store will be registered shortly afterward.
It turns out that running a wholesale store is no longer difficult when you implement those tips. There are many tips and tricks to make you run your wholesale business easier, but the five things above are the easiest you can do if you just starting your business.